M. Bibendum is the gastronomic Reverend Jim Jones. Last Monday’s awards ceremony was his White Night and everyone drank the Flavour Aid, again. ‘Don’t fail to follow my advice. You’ll be sorry. Have trust. You have to step across. Hurry, hurry my children,’ boomed M. Bibendum’s sonorous, hypnotising amplified voice across the Midland Grand hotel’s Alexa…
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